All businesses exist because they solve problems for
others. Does your business have a clearly defined problem statement? What about each of your products and services? How much market research did you conduct to
lead you to these perfectly crafted problem statement? Or did you create them based off assumptions?
Tune in to hear about:
Problem Statement Template:
How might we <verb> persona <verb> [JTBD] so that they benefit.
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Mentionable Links:
Product Highlights - Willow Wearable Breast Pump
Books - Building a Story Brand
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