In this episode, Rachel Akherraz interviews Jimmy Gould, the founder of SoapStandle, an innovative company based in Memphis, Tennessee. Jimmy shares the story behind SoapStandle, a patented device that helps bar soap dry completely, preventing the gooey mess often associated with traditional soap bars. He discusses the environmental benefits of using bar soap over liquid soap, the challenges he faced transitioning from an investment career to running a small manufacturing business, and his vision for SoapStandle's future. Jimmy also highlights the importance of perseverance and optimism in entrepreneurship and the role of data in decision-making within the beauty industry.