In this episode, our host Rachel Akherraz interviews Nyokabi Mickens, Owner and CEO at Loclicious, a natural haircare brand. Nyokabi discusses the origins of her venture, inspired by her own experiences with alopecia and the lack of suitable products to address such issues. She elaborates on her transition into the beauty industry, emphasizing her passion for creating products free from harmful chemicals like parabens and sulfates. The conversation also touches on the importance of data analytics in understanding consumer preferences and shaping product development and marketing strategies. Nyokabi highlights the challenges of handling vast amounts of data and the need for effective tools and teams to leverage this information to grow the business.
Connect with Nyokabi:
Mail: info@loclicious.com
Linkedin: https://www.linkedin.com/in/nyokabi-mickens-pmp-754b0749/
Instagram: https://www.instagram.com/loclicious/
Tiktok: https://www.tiktok.com/@loclicioushair
Facebook: https://www.facebook.com/loclicious/
