This week’s episode features Steve Lococo, a master stylist and owner of B2V Salon in West Hollywood. He is one of West Hollywood’s legacy businesses after beginning his salon adventures in 1985 on Santa Monica Blvd. This episode begins with a little nostalgia as Steve recounts the days of the Tropicana Hotel and the train that ran through the center of the city right down the middle of Santa Monica Blvd.
B2V is situated in an old bungalow setting and adapted well to pivot their services after three different mandated closures from the State and La County impacting salon businesses. In addition to creating a serene outdoor salon on the deck, Steve and his team are offering a number of express services in addition to the full salon treatment experience.
Our two hosts particularly enjoy talking to Steve about their hair care given their love of the poolside lounging and sunny ocean swims. Steve has some great tips for Tracy’s curly blonde hair and Maxine’s dark brunette that can have a brassy tendency with too much time in the sun. Give this episode a listen and you may learn a tip or two for your own coiffed look.
Website: https://b2vsalon.com/
Instagram: @b2vsalon
(B2V segment can be found at the 20 minute mark)
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