This week we chat it up with Courtney Gerring, PR Consultant extraordinaire and Casey Graybehl of The Grenachista!
About Courtney
When people ask me what I do, my answer is usually a bit of everything and yeah I am one of those people that 'will wear a lot of hats' has adaptability and could be considered more of a generalist. I have a strong passion and appreciation for meeting new people and building relationships. My professional journey started off in the Hospitality industry and has made its way into the fashion and beauty industry. I believe there is a synergy between the industries and my customer service skills that I acquired in hospitality have carried over into other aspects of my career.
I'm a hardworking individual, that actually enjoys my work and makes the most of it. I've had to work hard at building a client base and when I have a minute of free time you'll find me doing Crossfit. My International experience has allowed me to build my skills within the categories of; Buying, Vendor Management, Brand Management, and PR. Social Media Management and Digital Marketing are my most recent focus. I believe in developing and fostering young designers and growing them thru the right PR/Influencer and sales tactics. Laying out clear objectives and revising when needed, I am well diversified in my skill set, which I believe is very helpful in today's fast-paced world.
About Casey
I grew up in the San Francisco Bay area. In a little east bay suburban town, at least at the time, it was a little suburban town, called San Ramon. My parents were wine drinkers and connoisseurs so wine was a staple in our home. I have many memories of visiting wineries in Napa and Sonoma as a boy with my parents when things were a little "looser" and the crowds were a little more sparse. Back when we could run and play amongst the barrels and tanks and the person pouring for you was probably the winemaker. The smell of the cellar was imprinted on my brain.
In 2013, I started my own wine company. And here we are. I found some great spots that I feel showcase what various clonal selections and terror can do for this ever so versatile grape and as time has gone on, I've evolved in my winemaking to 100% whole cluster fermentation on all my wines. Native yeast, no to little intervention, and clean, balanced, thought-provoking wines made in a balanced style. I find subscribing to trends and fads in anything is inherently not authentic. I am still a one-man show. And THAT is authentic. I do it all here. I drive the trucks, I crush the fruit. I answer the emails, the phones, I run the books, write invoices, everything. I cold call brokers and distributors, hoping that we can get just one more account. I write the text, built this website, designed the labels, run the social media, and all the nitty-gritty things that go on with running a small business. There is no part of this company that I have not built and my hands have not touched. And I hope someday, this damn company will pay me. But that's not why I'm here (although it would still be nice). I'm here because I love it. I am a wine crafter.
2019 Sonoma Valley Grenache Rosé
Tasting Notes Pale salmon in hue, classy and vibrant with aromatics of pink grapefruit, fresh strawberry, watermelon rind, rose petal, candied orange peel concentrated with a refreshing line of minerality and zippy citrus finish. The Grenache grapes for this wine were picked with the intention to make a Rosé and its expression showcases this. This Rosé is made from 100% Grenache.
