Description

Summary

In this episode of the Tapped In Podcast, Bud and Mike discuss the different types of displays in the beverage industry and how to maximize their effectiveness. They cover backstock, creative, incremental, and out-of-isle displays. They emphasize the importance of driving shopper behavior and choosing the right products to put on display. They also discuss the impact of display size on the rate of sale and the challenges of managing finished product loss. The episode concludes with discussing the recent joint venture between Yingling and Molson Coors and its potential implications for Michigan wholesalers.

Takeaways

• Different types of displays in the beverage industry include backstock, creative, incremental, and out-of-market displays.

• Displays should be used to drive shopper behavior and encourage impulse buys.

• Choosing the right products to put on display is crucial, and higher volume and profit opportunities should be prioritized.

• The size of a display should be based on the rate of sale and the ability to refresh the display within 30 days.

• Managing finished product loss is vital to minimize costs and optimize logistics.

• The joint venture between Yingling and Molson Coors may affect Michigan wholesalers.

Chapters

00:00 Introduction

01:37 The Importance of Displays in the Beer Industry

26:14 The Impact of Yingling and Molson Coors Market Swap on Michigan Wholesalers

35:43 Conclusion and Final Thoughts