Tower After Hours Digital Marketing Podcast, Episode 34: Hackvertising & Interactive Marketing
In this episode, Pete, Kaitlin, Amanda, and Paige discuss how the Mondelez Cadbury company will be employing hackvertising in their latest marketing stunt. We also dive into Burger King's latest geolocation marketing strategy, how Netflix's Black Mirror Bandersnatch has us shook, and the new personalized "Discover Weekly" playlist ads that Spotify will be using. Buckle in -- it's a wild ride!
What We Talked About:
- https://www.marketingdive.com/news/cadbury-challenges-fans-to-find-creme-eggs-hidden-in-other-brands-ads/545263/
- https://www.adweek.com/brand-marketing/what-marketers-can-learn-from-burger-kings-geo-conquesting-strategy-against-mcdonalds/
- https://www.marketingdive.com/news/netflixs-hit-bandersnatch-takes-interactive-marketing-to-new-level/545202/
- https://marketingland.com/spotify-opens-personalized-discover-weekly-playlists-to-brand-sponsorships-254882
