We all have our favourite local snack brands that we binge on but how does a brand survive past nostalgia and continue to stay relevant across generations?
The answer lies in the potatoes, according to Jeegar Mota, Director of Mota Chips, a Mumbai-based potato chips brand that started from a small facility of 1,000 sq. ft to a state-of-the-art 12,0000 sq. ft facility which caters to over 1500 retailers today and has generations of kids and adults hooked to their OG flavours.
Jeegar claims his chips have 25% less oil than any other crisps on the market, we find out how and if this has helped the brand stand the test of time.
Created By Smitha Menon In Association With Creators Journal
Written and Hosted By Smitha Menon
Executive Producer- Shivam Srivastav
Editor- Urvashi Gurudasani
Artwork- Jishnu Bandyopadhyay
