In Episode #6, MezFi Meets Lee Robson from iStories PR and Communications.
iStories is a Web3 focused PR and Communications firm based in Australia and headed up by Lee.
Lee has worked for 20+ years at some of the largest outlets in Media (Fox Sports in Australia, SkyTV in the UK), and brings his eye for compelling narratives and communications to a nascent Web3 industry that is just beginning to find its voice.
Jerome and Lee discuss topics ranging from AI in Journalism, the difference between traditional and Web3 communications, as well as tips for those in the Web3 industry and startups on how to plan and create effective communications.
Join them for an insightful journey into the world of PR, Communications and Web3.
To find out more about iStories:
https://istories.au
https://istories.io/web3
Follow Lee on X - @Suitedx78
To find out more about MezFi go to:
00:00 Exploring the World of Web3 and NFTs with Lee Robson
06:24 The Evolution of Web3 Communications and PR
09:33 Navigating the Future of Technology and Digital Relevance
25:33 The Threat of Deep Fakes and the Importance of Awareness
30:23 The Role of Social Media in PR and Communication
38:36 Effective Communication and PR Strategies
Keywords: Web3, NFTs, PR, communications, AI, content creation, technology, AI, journalism, deep fakes, social media, communication, technology, media, storytelling
