In this episode, Carlos Hidalgo and Tracy Eiler discuss the goals and purpose of their new podcast, Growthology. They express their excitement for exploring creative ways to approach B2B marketing and sales and inspire listeners to think outside the box. They also address the issue of confusion in the industry caused by constantly changing terminology and trends. They emphasize the importance of personal and professional growth in achieving revenue growth and discuss the need for marketing and sales alignment. They offer practical steps for marketers to demonstrate value and contribute to organizational growth.
