In this episode of Growthology, Carlos Hidalgo interviews Carla Johnson about the importance of innovation in driving growth. They discuss the definition of innovation as the ability to consistently come up with new, good, and reliable ideas. Carla emphasizes the need for simplicity in innovation and the importance of connecting the dots and being curious. They also explore how to foster an innovative culture within organizations, including the role of leadership support and creating an environment where ideas are encouraged and rewarded. The conversation concludes with the Barbie story, highlighting the power of relating outside inspiration to drive innovation.