Building something new doesn’t happen in one clean leap—it happens through iteration.
In this special episode, Ann Marie flips the script and interviews her co-host, Nicole Gray, about her journey from corporate tech leader to confidence coach and founder of Shine AF. Nicole shares how being laid off became the unexpected push that set her in motion, and why iteration—not perfection—is the real key to creating a business that feels authentic.
✨ In this episode, Nicole reveals:
How her first version of coaching looked “corporate-y” and misaligned—and why that was okay
The difference between pivoting and simply uncovering the next version of you
Why every website, package, and program is just one draft toward your true voice
How confidence is a muscle, and iteration is how you strengthen it
The freedom that comes from giving yourself permission to evolve again (and again)
Nicole reminds us that nobody strikes it perfect out of the gate—and nobody cares if you change directions. What matters is starting, iterating, and keeping on moving.
🎧 If you’ve been waiting until everything is “perfect” to launch your next chapter, this episode is your permission slip to start messy, adjust as you go, and shine brighter with every iteration.
Follow Nicole at THENicoleGray on Instagram and Linkedin
