Olivia sits down with Haus Measurement Strategy Lead Ike Armstrong to outline how marketers should structure their Google Ads account amid the platform’s growing suite of AI-powered campaign types and evolving consumer search behavior. They cover:
How consumer search behavior is changing (3:53)
How marketers’ day-to-day workflow is shifting in Google (8:02)
How you should structure your Google account in 2025 (19:03)
How to balance Search + Shopping campaigns vs. AI-driven campaigns (25:37)
Why (and how) to isolate brand/non-brand terms (32:15)
Should you be using AI Max? (35:45)
How can brands show up better in AI Overviews? (40:04)
Common mistakes Ike sees brands make inside Google (42:10)
Auditing Google’s AI-led ad products (45:22)
Connect with us!
🌐 Website: https://haus.io/
📱 Olivia's LinkedIn: https://www.linkedin.com/in/olivia-kory-50230812/
📱 Ike's LinkedIn: https://www.linkedin.com/in/ike-armstrong/
