In this episode of Captive Conversations, Adam Foreman sits down with Matt Serwin, Director of Partnerships at Klaviyo, to discuss how hospitality operators can use data to truly understand their guests.
💡 Highlights:
• How Toast and OpenTable data power personalisation
• Why first-party data is the foundation of real loyalty
• What AI means for guest experience
• How to shift from vanity metrics to actionable insight
🎙️ “Data should make marketing smarter, not harder.”
Listen on Spotify, Apple Podcasts, or wherever you get yours.
#CaptiveConversations #HospitalityTech #Klaviyo #CRM #DataInsights
