In this, the second episode of Steve Schiffman’s podcast he discusses how the decision is made to buy your product. If you are selling a ”commodity” you may not be seen in a favorable light. You need to be able to separate yourself and your product from the others that are selling a similar, if not identical item. Steve goes into the differences between the commodity sales person and the strategic seller. All of this information you can use to help you close more sales. Remember you can reach Steve at (646) 341-6947 or sschiffman@steveschiffman.com.
