Kyle & Tim sit down with John Cochran. In this conversation, John shares his journey from growing up in Pittsburgh, Pennsylvania, to navigating the complexities of adulthood. He reflects on his childhood experiences, the influence of alcohol in social settings, and the impact of media on society. John discusses his decision to abstain from drinking, the importance of personal growth, and the role of relationships in shaping his life. He also explores his career path from fishing guide to business owner, emphasizing the lessons learned along the way. In this engaging conversation, John Cochran shares his journey from a competitive spirit to a successful business owner in the fishing industry. He discusses the challenges of scaling a business, the importance of partnerships, and innovative marketing strategies that fueled growth. John reflects on the art of guiding, the joy of rediscovering his passion for fishing, and his unique approach to teaching through his Trout Snipers program. He also shares insights from his adventures in Alaska and the entrepreneurial process of learning and growing together with others in the business community.Sponsors: https://mountain-mule.com/07:20Navigating Alcohol and Social Norms13:05Fantasy Football and Life Choices18:58Reflections on Alcohol and Identity25:12The Role of Media in Shaping Perceptions31:06The Search for Meaning in Social Interactions41:26The Blended Universe of Political Thought46:48The Influence of Media on Society01:01:14Building a Business in the Fishing Industry01:11:34The Challenges of Guiding and Fishing01:21:41Teaching the Art of Fishing01:28:18Navigating Business Transitions and Challenges01:35:01Understanding Business Margins and Growth01:47:42Reflections on Alaska Fishing Adventures