Binky Bro Founder Matt Fisler on Building a Kidswear Brand, Starting a Business, and Leaving Tech for E-Commerce
Matt Fisler, founder of the kidswear clothing brand Binky Bro, breaks down how he turned a side hustle into a multimillion-dollar children’s apparel company. In this podcast episode, Matt shares how he left his job at Qualtrics to start a profitable e-commerce business, what it’s like building a company with your spouse, and how Binky Bro became a leading surf-style kidswear brand. This is a must-listen for entrepreneurs, brand builders, e-commerce founders, and anyone in the kids fashion or DTC space.
Topics covered:
How to start a kidswear brand
Family-run business tips
E-commerce business growth
Startup branding strategies
From Qualtrics to full-time founder
Shopify, scaling, and organic marketing
Building a lifestyle brand for parents
Kids fashion trends and retail strategy
Perfect for: Listeners interested in entrepreneurship, kidswear fashion, DTC brands, Shopify startups, family business, and startup case studies.
Timestamps:
01:19 A Blast from the Past: Memories of Scotland
06:19 From Mission to Career: The Journey Begins
08:10 The Qualtrics Experience: Lessons and Growth
14:37 The Entrepreneurial Spirit: From Ideas to Action
29:38 The Birth of Binky Bro: From Concept to Reality
38:06 The Grind Behind the Success
40:46 Starting a Business with Your Spouse
42:34 Balancing Personal and Professional Life
49:06 Philosophy on Business Growth
01:00:00 Decade of Influence: Prioritizing Family
01:07:51 Exciting New Ventures and Collaborations
01:11:23 Giving Back: Legends are Born Every Day Foundation
Keywords: Binky Bro, Matt Fisler, kidswear brand founder, start a kids clothing line, Shopify brand, e-commerce success story, leave tech for business, surf kids clothes, family startup podcast
