Marc Babin, the Creative Director at Anyline and a member of Inside Out®. Anyline are a technology and data collection company based in Austria. Anyline enables businesses to collect and interpret visual information with any mobile device.
Whilst we have already spoken to many in-house creative leaders at big established brands, I wanted to bring on a guest who is showing the very different ways a leader can have business impact with creativity.
Over the past decade, Marc has become a leader in digital media and creative content - even creating the opportunity for additional revenue streams for the business, thanks to the freedom and opportunities he has created for himself at Anyline. Marc’s story is a great lesson in creative influence, persuasion, and the value that can come when you choose to simply ignore the rules of the game
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In our 2024 report we outlined why I believe we are in the beginnings of a fourth wave of in-housing creativity.
Download the report for FREE here:
https://theinsideout.community/resources/the-future-of-in-house-creative-leadership/#resource-form
