🎬 Season 4, Episode 8 - Herbert Hernandez: Creativity, Courage & Building GIGIL From the Ground Up
From sketching as a kid in Manila to leading one of Asia’s most awarded independent ad agencies, Herbert Hernandez has turned creativity into a career that inspires millions.
He’s the Co-Founder and Creative Partner of GIGIL, the powerhouse agency behind viral campaigns for RC Cola, Levi’s, Netflix Philippines, Jollibee, and more - winning multiple honors from Cannes Lions, Effies, One Show, AdAge, Adweek’s Creative 100, and so much more.
In this energizing episode, Herbert opens up about:
✨ How GIGIL began and rose to become the Philippines’ most prestigious agency.
✨ GIGIL’s philosophy of taking care of its people and nurturing world-class creativity.
✨ His early love for art - from winning poster-making contests to idolizing Bob Ross and embracing his philosophy of “happy accidents.”
✨ Balancing two creative worlds as lead guitarist of Moonstar88 and 6cyclemind, while being the Co-Founder of GIGIL.
✨ GIGIL’s global vision - including its creative collaboration with Jollibee in New York.
🎙️ It’s an inspiring look at passion, perseverance, and the fearless pursuit of ideas - proving that Filipino creativity knows no bounds.
🌐 Learn more:
💡 www.gigilglobal.com | Instagram: @herberthernandez886
Watch or listen now:
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🍏 Apple Podcasts: tinyurl.com/apple-TheLoidaLewisPod
📩 Share your reflections: askloidalewis@gmail.com
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