What if your tone of voice is why writers choose you—or scroll past? Whether it's feedback that lands perfectly or website copy that feels authentically you, your voice is your invisible sales tool.
In this episode of Marketing for Book Coaches, host An interviews Marie Ellis, Sunday Times bestselling ghostwriter and voice strategist with 20+ years of experience helping businesses and individuals find their signature voice.
Key Takeaways:
The "3-Pillar" Voice Framework – Move beyond generic descriptors like "credible" to create a tone that's unmistakably yours.
From Salesy to Human – Marie's exact formula for flipping "I-focused" copy into client-centered messaging that converts.
Vulnerability Without Oversharing – How to build trust as a coach while maintaining professional boundaries.
The AI Tightrope – When ChatGPT helps (and harms) your authentic voice, with ghostwriter-approved guidelines.
Featured Guest:
Marie Ellis – Ghostwriter for Sunday Times and Wall Street Journal bestselling authors
🔗 musecontent.co.uk | 🔗 LinkedIn
Free Resource:
Join An's Business Clinic every third Thursday for live coaching on niching and messaging.
https://anlytampere.podia.com/grow-your-book-coaching-business-in-30-min-a-day
