Description

"What is your vision with money?"

That question stopped me in my tracks.

In this powerful conversation, I sit down with Alejandra Rojas—entrepreneur, Forbes contributor, and founder of Brown Way to Money—who helps women of color overcome financial trauma and build profitable businesses.

And here's what hit me: we talk about vision boards, manifestation, business goals... but how many of us have actually asked ourselves: What is my vision WITH MONEY?

Alejandra breaks down her BROWN Framework—a system that addresses what traditional financial education completely misses: the emotional baggage, the generational conditioning, the cultural beliefs that keep us small.

🎧 The Whispers We Shared:

• Why ambition is seen as a "bad thing" for women of color (and how that triggers everything)
• The carpenter and the hammer: why you can't use financial tools if you haven't healed your relationship with money first
• How "Calladita te ves más bonita" shapes our money stories (and keeps us quiet about wealth)
• The difference between a $47 offer and your BIG VISION
• Why underpricing is a financial trauma response, not a strategy
• How owning your voice = growing your income streams
• Building a business while being a mom: the real motivation behind showing up every day

🌬️ Soulful Tools Featured:

• The BROWN Framework (Big vision, Remove trauma, Own your voice, Will the right questions, Normalize success)
• Rapid Resolution Therapy (RRT) for healing financial trauma
• Visualization exercises: 10x your vision until it feels uncomfortably BIG
• Writing your big vision everywhere (room, desk, LinkedIn posts)
• Neuroscience-based approaches to rewiring money beliefs

Alejandra's work isn't about budgets and spreadsheets. It's about healing the relationship between YOU and money—so you can finally build the wealth you deserve.

☎️ Connect with Alejandra:

Podcast: Brown Way to Money Podcast

Website: brownwaytomoney.com

LinkedIn: Alejandra Rojas

Newsletter: Subscribe for her upcoming book!

🔗 Create with R H A Y N I: rhayni.co

✨ Your space is speaking to you—are you listening?