Episode Title: Refining Your Offer Suite
Guest: Solo Episode
We Discuss:
- The importance of curating a clear and intentional "menu" (offer suite) for your business.
- Conducting an annual offer audit to analyze revenue, time investment, and profitability.
- Structuring your offer suite with a main offer, back pocket offers, and foot-in-the-door offers.
- Using an offer skeleton to plan marketing efforts quarterly.
- Practical examples of offer suites from other photographers and Jill’s own business.
- The benefits of aligning your marketing with your quarterly main offer.
- How to plan and execute marketing strategies for high-ticket items effectively.
TLDR:
Refining your offer suite is essential for attracting the right clients, streamlining your business, and increasing bookings. By conducting an offer audit, creating a structured offer skeleton, and aligning your marketing with your offers, you can build a cohesive and profitable business strategy. Remember to focus on your main offer while incorporating supplemental options like back pocket and foot-in-the-door offers to cater to a wider audience.
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