Episode Title: Selling Is Service
Guest: Rhea Whitney, Rhea Whitney Photography & The Photo Bomb Academy
We Discuss:
Why photographers often fear “selling” — and how to reframe it as service, not pressure
The real difference between sales and marketing (and why confusing them stalls growth)
How to handle rejection, overcome fear, and stop projecting your own money story onto clients
Why aligned clients pay more, refer more, and make you love your job again
Pricing systems that make sense for your lifestyle, whether you’re full-time or balancing a 9–5
Building confidence through data: using your cost of doing business to back your prices
The importance of vetting clients just as much as they vet you
Setting boundaries, honoring energy, and letting “no” make space for better “yeses”
The mindset shifts that turn selling from sleazy to soulful
Rhea’s Elevate Accelerator program and how she helps photographers reach consistent five-figure months
TLDR:
Sales and marketing aren’t the same thing — marketing gets attention, selling creates transformation.
When done right, selling is serving. It’s how you guide clients toward something they already want.
Stop pricing from your own wallet and start using data to justify your rates.
Aligned clients are born from clear communication, confidence, and boundaries.
Your business isn’t just art — it’s energy exchange, and selling is how you keep that energy flowing.
Resources:
Learn more about Elevate Accelerator and join the upcoming Six Figures & Beyond Webinar (Nov 18): comment “webinar” on Instagram
Follow @rheawhitney on Instagram and TikTok
Explore Rhea’s educational programs at rheawhitney.com
Connect with The Photo Bomb Academy for more resources on pricing, mindset, and business strategy
