Episode Title: Turn Your Senior Team Into a Marketing Powerhouse
Guest: Renee Bowen, Renee Bowen Photography
We Discuss:
How Renee transitioned from psychology to photography and built her business around senior portraits.
The evolution of senior photography and why building a senior team is a powerful marketing strategy.
How to create and manage a successful senior team that generates organic referrals.
The psychology behind what today’s teens want from their senior photo experience.
Why collaboration and community involvement make a senior team more effective.
The role of parents in the senior photography process and how to ensure their buy-in.
How Renee uses business coaching, mindset work, and even hypnosis to help photographers succeed.
TLDR:
A well-structured senior team can drive consistent bookings and position you as the go-to photographer in your market.
Teens are more likely to share and promote their senior portraits when they feel part of something bigger.
Understanding social media trends and generational shifts helps you stay relevant and attract the right clients.
Parent involvement is key—clear communication and intentional marketing make a difference.
Renee has refined her senior team model over 18+ years and now teaches photographers how to implement it successfully.
Resources:
Learn more about Renee’s coaching and courses: reneebowencoaching.com
Follow Renee on Instagram: @reneebowen
Listen to Renee’s podcast Tried and True with a Dash of Woo: Available here
Free hypnosis for creatives: Get it here
