“Maybe you don’t always think of yourself this way, but associations are authority.”
When associations operate with that mindset, corporate outreach becomes less of an "ask" and more of a business opportunity. In Episode 5, Lori Zoss Kraska (Growth Owl, LLC) shares how association business teams can effectively connect with Fortune1000 companies to develop partnerships, including:
Then, Josh Slayton (Holmes Corporation) shares a real-world example of how associations and corporations are partnering alongside higher ed to impact the nation’s labor shortage, all while increasing non-dues revenue.
Additional Links:
RevUP Summit 2024 (PARPOD code to register)
VPC, Inc: Elevate your next in-person event!
