Most small business owners struggle with Facebook because they treat it like a time-waster instead of a client-generating tool. You post, nothing happens, and eventually you wonder if it’s even worth the effort. In this session, Facebook strategist Chantal Gerardy shows you how to strip back the noise and use simple, proven strategies to attract clients, build trust, and protect your business from platform changes.
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What You’ll Learn
The 3 Facebook strategies working right now for small business owners
How to share your personal story to build trust and credibility
Why your banner and profile matter more than your logo
How to use groups, events, and lives to generate real leads
The role of reviews, testimonials, and social proof in building authority
Why your USP isn’t a product or logo — it’s you
How to audit your own customer journey before clients do
The importance of building an email list as your safety net
How to future-proof your business against algorithm and ad changes
Practical steps to repurpose content and back up your Facebook assets
About the Speaker:
Chantal Gerardy is an award-winning Facebook strategist who built her first business entirely through organic Facebook marketing. She now helps small business owners create simple, effective Facebook strategies that generate leads without wasting time.
Why It Matters:
Relying on one platform is risky. Facebook can work powerfully for lead generation, but your long-term success depends on strategy, story, and systems. For founders and advisors, this means building a presence that reflects your values, creates trust, and protects your business from sudden changes.
Timestamps:00:00 Welcome and setup
01:42 Chantal’s backstory and why she teaches Facebook strategy
07:18 The 3 strategies working in 2021
10:54 The Top 10 Steps to Making Facebook Work
18:46 Using groups, events, and lives to attract clients
24:31 Programs, templates, and support options
29:45 Bonuses and free training offers
34:12 Understanding the customer journey vs sales funnels
39:28 Why you are your USP, not your logo
44:07 Personal branding: story, banner, and silent stalkers
50:16 Building resilience with email and backup strategies
55:24 Trends: iOS updates, group monetization, algorithm shifts
59:40 Monetizing groups with VIP levels
01:04:12 Content tips, reviews, and downloads
01:09:33 Free 14-day Facebook content challenge
01:13:47 Wrap-up and BOSIO announcements
Want weekly tips that will help support and grow your business?Join us Live every Tuesday 6pm - 7:30pm AEST Register here: SmashGo.co/Bosio
