In this inspiring episode of Business Owners Smashing It Online, Francesca Moi, founder of Empowering Events and leader of the "Mafia" (Meetup and Facebook International Academy) shares her raw and honest journey from invisible life coach with zero followers… to building a multi-million dollar business and a loyal following of thousands.
If you’ve ever wondered why some businesses seem to have all the attention while you’re posting into the void… this one’s for you.
Francesca breaks down the step-by-step process she teaches her clients to go from:
* Posting to crickets 👻
* To gaining visibility and building trust 🙌
* To attracting paying clients without needing paid ads 💸
🔥 Inside this session:
- The 5 stages of visibility: Invisible → Active → Established → Empowered → Invincible
- Why using your personal Facebook profile beats your business page (at the start)
- The mindset traps that keep you stuck in obscurity (and how to get over them)
- Why consistency beats confidence when it comes to showing up
- The real reason clients don’t choose you (hint: it’s not your offer—it’s your presence)
Whether you’re just starting to show up online or you’re tired of being the best-kept secret in your industry, this session gives you the roadmap to build a trusted personal brand that attracts clients organically.
👉 TIMESTAMPS:
00:00 - Meet Francesca Moi
02:30 - From broke life coach to business owner
05:15 - Why social media trust = paying clients
10:00 - The "Invisible to Invincible" journey explained
16:00 - Active but still not getting clients? Here's why
25:00 - Building your audience before your group
31:00 - Why Facebook Lives (not pre-recorded videos) work
38:00 - The surprising truth about vulnerability and visibility
47:00 - How she built a community of 9,000+
53:00 - Common mindset blocks that sabotage growth
1:03:00 - Why being "invincible" doesn’t mean being famous
1:08:00 - How to get your audience to come to you
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