Hosts: Kip Altman with Scot Hunter
Guest: Blair Kellison - CEO of Om Mushrooms
We will talk about:
We would discuss with you:
1) your time at Nestle and what you learned there,
2) your discovery of ‘a whole new world of healthy, organic, fair trade products’,
3) what the industry was like when you ‘discovered it’,
4) why you took a 70% pay cut to work for an organic, vegetarian food company in Petaluma,
5) the market receptivity to such a company - selling strategy,
6) what you hoped to achieve when you joined the company,
7) what you learned about consumer tastes and market segmentation (organic vs. processed foods),
8) what was it about ‘the job [you] really loved with products I really believed in’ - why was the experience so different,
9) how that new ‘love’ and ‘belief’ affected your business decision-making,
10) how that new ‘love’ and ‘belief’ affected your psychological we’ll-being,
11) why you joined Traditional Medicinals - the scope of the opportunity,
12) how the herbal tea business challenge differed from organic food,
13) the viability of the ‘social business model’ (purpose and profit),
14) why you left Traditional Medicinals - mission accomplished?,
15) what you business/life advice you give to entrepreneurs associated with Sonoma/Marin Impact Ventures,
16) how the business world has changed for new graduates
17) how advice you would give to graduates in 2025 might differ from that which you offered in 2018,
18) other issues which you might wish to talk about
ommushrooms.com/pages/about-us
