Hosts: Kip Altman with Scot Hunter
Guest: Lynda Najarian - Founder, Judy’s Breadsticks
We would discuss:
1) your growing up in Japan and how it
Influenced your perspective on lifestyle
and food,
2) your ‘bread discovery’ in Mendocino in 1993,
3) why that bread sparked a ln entrepreneurial streak in you,
4) how you started Judy’s Breadsticks,
5) how you achieved distribution of the product,
6) how you negotiated product placement in stores,
7) your ability to measure customer response,
8) why you chose the packaging for the product,
9) which other ‘bread-related’ products you considered to be your prime competitors,
10) how you decided to expand your product line in 1998, '99 and 2010, how you selected new flavors,
11) how you tested new products,
12 ) the impact of customer feedback,
13) how your product line reflected your personality,
14) how you distributed your products to over 300 stores,
15) the annual growth rate of your product lines,
16) why you sold the company in 2024,
17) your advice to those who might think of entering the food products business,
18) other issues
lovesticks.com/love/lynda/
