Hosts: Kip Altman with Scot Hunter
Guest: Will Maroun, CEO, Griffo Distillery
We will talk about:
The 10 year operating history of Griffo,
What ‘scientifically crafted spirits’ means,
The operating condition of the distillery when you arrived,
The vision you had for the distillery when you arrived,
Operating changes you instituted after you began,
Sales and margin growth which constitute success in the white spirits industry,
The impact on sales of winning “America’s Greatest London Dry Gin” for 2025 by the Gin Guild at American Distilling Institute International Spirits Competition Award,
The impact on pricing of winning awards,
The impact on distribution and shelf space of winning awards,
Impact of winning awards on product differentiation,
Impact on market share in the white spirits industry of winning several awards,
The dominance of contract distilling on operating results,
The evolution of the distilling process over the past 10 years,
Plans to expand the product line,
Which other gins you perceive to be your toughest competitors,
Life in the white spirits industry, while living and doing business in wine country,
Changes in the cost of materials,
Changes in consumer tastes over the past 10 years - has the market come to Griffo,
What you see as the future of alcohol consumption,
Other issues would you like to talk about
griffodisillery.com
