Guest: Dave Fazzio, Owner, Sonoma Mission Gardens
We will talk about:
1. Why you entered the field of landscape architecture/gardening?,
2. How the industry has changed over your 35 years in it,
3. How well do homeowners understand the value of landscape gardening?,
4. Do internal houseplants versus external landscaping add value to a home?,
5. Why you started Sonoma Mission Gardens,
6. How consumer tastes for plants have changed over the years,
7. Which plants sell best,
8. Do consumers show price sensitivity, and if so, to size of plants or volume of plants purchased,
9. What makes a homeowner aware of the need for professional landscaping help?,
10. What has been the impact of water conservation on the landscaping industry over the years?,
11. Do plants which require less watering sell best in Sonoma?,
12. Do consumers buy a lot of seeds, which require planting versus plants, which are already grown?
13. How has climate change affected the composition of plant sales over the years?,
14. What do you wish consumers understood better about plant health and plant longevity?,
15. Does it pain you to see homeowners replace lawns and/or plants with stones or artificial turf?,
16. What would you advise a young person who seeks a career in landscape architecture/gardening?,
17. How has awareness of fire safety affected plant sales or gardening schemes?,
18. Native plants vs. non-native plants (especially those which are invasive) - are customers aware of the difference and do they prefer landscaping with native plants?,
19. What would you advise a prospective new homeowner before he or she buys a new house, relative to its landscaping?,
Other issues which you might want to discuss
Guest URL: http://sonomamissiongardens.com/
