Hosts: Kip Altman with Scot Hunter
Guest: Michaela Rodeno, Women in Wine Pioneer
We will talk about:1) why you entered the wine industry,
2) what the industry was like when you started in 1973,
3) the daunting challenge of a 2-person operation at Moet & Chandon’s Domaine Chandon (first major French wine investment in the U.S.),
4) your strategies and objectives for that start-up,
5) what you hoped to achieve as VP of Marketing,
6) the importance of starting the Chandon Club to the company and to the industry,
7) your selection in 1988 as the first CEO of St. Supery Vineyards and Winery and thus the first woman CEO in Napa Valley,
8) your focus on direct to consumer sales,
9) why you co-founded Women for WineSense in 1990,
10) why you decided to retire in 2009,
11) the challenge of writing your books,
12) how you would characterize your legacy in the wine industry,
13) how you would ‘grade’ today’s management in the wine industry,
14) comparison of management principles and challenges in the wine industry vs. other industries,
15) advice you would give to women who aspire to a career in the wine industry,
16) other issues which you might wish to talk about
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