For this episode of Baltic Brand Talks, we were joined by Raitis Beķeris, Social Media Team Lead and Brand Creative at Latvian organic skincare brand MÁDARA Cosmetics. It’s our longest episode so far, but one you won’t want to miss, because we are talking about:
- How to knock on the door to land your dream job;
- The power of an in-house brand agency;
- Social media team shaping product ideas and their growing role inside companies;
- B Corp certification and what it means;
- A sunrise rave with Kalve and birch sap coffee;
- Creating global brand content from Latvia;
- MÁDARA taking over the Paris metro during the Olympic Games;
- The Latvian & Lithuanian expo pavilion with Arturs Analts and a new product from MÁDARA;
- How a single word from a brief can inspire an entire creative concept;
- Raitis’ own and MÁDARA creative process and approach to brand storytelling;
- Why long-term formats are making a comeback;
- The “messy realism” trend in the cosmetics industry;
- Backlash against brands that chase every trend and how to do it right;
- Raitis’ favorite social media platforms and sources of inspiration.
This episode is truly inspiring for everyone working in the creative industry.
