One of the biggest challenges is keeping your retailers happy when you sell direct to consumer. I talk to Kara Goldin, CEO and Founder of Hint, in this episode about how brands, retailers, and customers can all exist and work together.
We also talk about how a brand is much more than just a product, for example, how consumers have written to tell Kara and her team how a bottle of Hint water is the only thing they can enjoy the taste of while going through chemo. Your brand is much more than your products.
Want to try Gorgias? https://gorgias.grsm.io/ecommswipefile
