In this conversation, Ava shares her journey from a background in tech and international business to her current role in legal marketing. She discusses the importance of understanding the legal landscape, effective marketing strategies for law firms, and the role of technology in enhancing client engagement. Ava also highlights the challenges and opportunities for legal tech companies looking to expand internationally, emphasizing the need for tailored marketing approaches. The discussion concludes with insights into the future of the podcast and the types of stories and experiences that will be shared.
