In this episode, Luke Fraser shares his journey from early work experiences to becoming an entrepreneur. He discusses his transition from corporate to startup environments, and the establishment of his business, Stepwise Innovation. Luke emphasizes the value of qualitative research in understanding customer needs and the impact of AI on product discovery. He also reflects on personal growth, the challenges of building a business, and offers advice to his younger self.
Chapters:
00:00 Early Work Experiences and Hustle
03:16 Transitioning to Formal Employment
06:11 The Pull Towards Entrepreneurship
08:53 Leaving Corporate for Startups
11:58 Establishing Stepwise Innovation
14:47 Challenges of Qualitative Research
17:43 Defining Good Research
20:37 Advice for Clients
23:39 Personal Interests and Professional Inspiration
26:50 Reclaiming Play Through Improv
29:44 The Impact of AI on Product Discovery
31:56 Building Resight: Transforming Research Communication
33:39 Challenges of Bootstrapping an AI Product
36:32 Evolving Definitions of Success
38:06 Advice to My Teenage Self
39:09 Looking Forward: Personal and Professional Goals
40:25 Reflections on Assumptions and Future Self
