Watch our exclusive interview with Margit Wennmachers, Operating Partner of Andreessen Horowitz.
From starting out at a secretary school in #Germany, to building Outcast Agency in the US, and ultimately shaping one of the most well-known VC firms in the world — Andreessen Horowitz.
But joining a new #VC firm with no past portfolio required a different mindset. They chose a new approach: #market to the #entrepreneurs, not the LPs, a moved that clearly paid off. We then discussed the evolution of Andreessen Horowitz — from a venture firm into something that borders on an institution.
We moved on to talk about how and when #startups should build their brand — and what to do when a #PR #Crisis hits. What are the steps leaders need to take?
Lastly, We touched on specific #PR management #challenges, and different approached, like Salesforce and their radical transparency early on, and yes — we got to talk about the fake demonstrations against Siebel, right Marc? 🙂
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https://www.boardroomclub.net
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https://www.youtube.com/@BoardroomClub
Interviewers: Yossi Garmazi & Álvaro Jiménez Cabello de los Cobos.
#tech #innovation #ai #PR #VC
Chapters:
00:00 Intro
01:00 What led you to Marketing?
02:55 Being an Immigrant
05:27 Building Outcast PR agency
08:37 Joining a16z their inception
13:31 a16z : no VC background
15:55 a16z evolution
19:04 Tech Week
21:57 What next for a16z?
24:14 Startup storytelling- but when?
26:42 Startup storytelling evolution
29:54 Wrong narratives in Silicon Valley
31:14 Crisis management: 'Foresee Plan'
34:16 Recognizing a PR Crisis
37:09 Salesforce fake demonstrations
38:59 Don't waste a crisis
40:44 Advice for entrepreneurs
41:44 Hobbies
42:23 Favorite TV series
43:22 What keep you motivated?
44:40 Other profession
