Watch our exclusive interview with Aneesh Reddy, Founder and CEO of Capillary Technologies.
As the #AI revolution accelerates, customers increasingly expect #personalized experiences. One company right at the center of it is Capillary Technologies.
We began with Capillary’s early days, just before the 2008 financial crisis. Aneesh shared how they #navigated the tough times by focusing on #loyalty programs and helping SMBs in India - later #expanding globally to boost customer retention and growth.
From there, we explored how Capillary evolved from working primarily with #retailers to serving multiple verticals and large #enterprises, as well as the strategic decision to expand into the #US and EMEA markets.
We also discussed the broader #India’s technology #ecosystem - from an outsourcing-led industry to a global innovation #powerhouse, with strong R&D centers, application infrastructure, and increasingly, deep-tech leadership.
A major milestone for the company has been its recent #IPO (November 2025), which was #oversubscribed more than 50X. We touched on why they chose to go public in #India and the key factors behind the successful offering.
We also touched on #competition, Capillary’s Adobe partnership, and how they stand out with AI loyalty agents and rapid #SpeedToMarket.
Finally, we discussed the evolving #loyalty landscape, the #gamification of it, and Capillary Technologies’s future #expansion plans.
And Aneesh' favorite movie? ✈️🚶♂️🏝️
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Interviewers: Yossi Garmazi & Jacob Chizunza, CA
#tech #ai #data #loyalty #IPO
Chapters:
00:00 Intro
01:03 entrepreneur by accident
02:05 envisioning a global firm
03:55: Pivots
6:45: When to pivot?
8:01: India next silicon valley
10:13: Step down and benefits for the transition
13:49: Why going public in India
16:16: AI challenges to the business
19:57: Capillary differentiator
24:05: Customer loyalty evolvements
26:17: Moving beyond customer loyalty
27:29: Examples of transformational customer use
30:02: Inner peace philosophy influence
33:00 Advice for entrepreneurs
34:25 Hobbies outside of work
34:55 Coffee with an historical figure
35:30 Alternative life to entrepreneurship
