Watch our exclusive interview with Oren Kaniel, Co-Founder and CEO of AppsFlyer.
Everybody knows AppsFlyer today, but what many don’t realize is that in the beginning, most investors said no to their idea. Oren shared that “no” turned out to be a gift — it only strengthened their #conviction to focus on building the #product, even when they were still #outsiders to the industry.
They continued making bold, seemingly irrational decisions, like operating without a #sales team for the first six years, and instead concentrated entirely on creating the best possible #product for their customers. That strategy paid off. Today, AppsFlyer powers some of the biggest names including: The Coca-Cola Company , Nike, Pinterest and Visa.
We also discussed the #AI revolution, as AppsFlyer aims for 50% of their coding and #software development to involve AI by year-end—a shift transforming how they build and deliver products. A great example is Creative Analytics, their AI-native solution launched last year, redefining app #analytics.
And Oren’s advice to young professionals? Bring a #founder’s mindset wherever you go. 💡🌍
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Interviewers: Yossi Garmazi & Jacob Chizunza, CA.
#tech #innovation #analytics #apps #ai
00:00 Introduction
01:10 What led you to the tech world?
03.52 Being an outsider and starting new (beginners mind)
5:53 Non practitioner and being a practitioner
09:17 Missing opportunities
15:00 What do you think enabled that kind of growth in the early days
17:31 How pivotal were these early global expansions to your success
23:21 What is the biggest trend in marketing
28:38 How is AppsFlyer adapting to the rise of AI
37:09 How do you see this trend affecting your business?
40:33 How has the gaming verticals changed over the past five years
43:30 What’s next for AppsFlyer?
48:20 Advice for entrepreneur
