Watch this exclusive virtual chat with Yaron Galai, CO-Founder and Chairman at Outbrain (NASDAQ: OB).
Outbrain is a leading advertising company which helps publishers by displaying feeds of recommended contents and ads. Most recently Outbrain acquired one of their competitors, Teads for $1 billion, forming a new open-web advertising heavyweight .
Prior to founding Outbrain, Yaron was Co-Founder, SVP of Quigo, Inc, a provider of performance-based marketing solutions for advertisers. Quigo was acquired by AOL for $350 million in December 2007. Previously, Yaron was Co-Founder & VP Business Development at Ad4ever, which was later acquired by Atlas (a division of aQuantive). Earlier, he was the Founder of NetWorks Web Design - an SEO and web design firm.
Interviewers: Yossi Garmazi & ÁlvaroJiménez Cabello de los Cobos.
#Advertising #Content #hightech #Startup #entrepreneurship
Chapters:
00:00 Introduction
00:58 What led you to the entrepreneurial path?
03:37 Common theme for all the companies
04:47 Obstacles in building Quigo, (dot-com bubble)
10:55 How do you decide when to Exit?
14:06 How do you decide to IPO?
17:28 M&A at Outbrain
21:10 Competing with incumbent Ad giants
26:19 Measuring success
29:20 Pioneering the identification of “fake news”
32:58 Advice for entrepreneurs
