The author of Truth, Lies and Advertising, Jon Steel, returns to The Brief Bros.
And Henry Gomez and I delight in nerding out with Jon, talking strategy, briefs, briefing and AI.
Not to mention one of his most celebrated accounts, the got milk? campaign.
Plus he talks a bit about cricket. But not too much.
We are honored that Jon could return to our show, all the way from Perth, Australia.
