Description

In this episode, we are joined by Vikki Ridler, a renowned TikTok estate agent, to discuss her incredible success and insights into the Scottish property market. Vikki's innovative use of social media has significantly impacted her career, leading her to sell an impressive 35 houses a month.

Key Topics Covered:

Introduction

• Welcoming Vikki Ridler to the podcast.

• Vikki's popularity and her contributions to the Edinburgh networking event.

Career Start

• Vikki's journey from starting at 16 in an office job to becoming an estate agent.
• Her initial reluctance and subsequent passion for the field.

First Impressions

• Early experiences and the challenges Vikki faced.
• How she overcame obstacles with determination and support from her managers.

Market Changes

• Evolution of the estate agency market.
• Rise of independent estate agents and the impact of social media.

Social Media Strategy

• Using platforms like TikTok to attract buyers.
• Strategic video posting times to increase engagement and sales.

Daily Routine

• Vicky’s daily schedule and work-life balance.
• Effective management of both professional and personal life.

Marketing Techniques

• Importance of detailed property descriptions and quality photography.
• Various marketing methods explored by Vicky and the hosts.

Client Interaction

• Building personal rapport with clients.
• How personal interactions can lead to better sales outcomes.

Challenges and Opportunities

• Industry challenges such as competition and market fluctuations.
• Turning challenges into opportunities for growth.

Advice for Aspiring Agents

• Tips for those looking to enter the real estate industry.
• Value of starting from the bottom and continuously learning.

Follow Vikki's Instagram and TikTok account @vikki.ridler

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**DISCLAIMER**
Please do your own due diligence on any of our guests you may decide to do business with. We interview in good faith. However, we cannot be held responsible for any credibility issues that may arise.

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🎟  Book your place at the networking events here

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📩  Email us:

Steven@steven-clark.com

Nick@arcproperty.uk