This week I sit down with Emra Nation from Oregon Fruit to talk all things beverage. We dive into the massive shift away from alcohol, the rise of mocktails, dirty sodas, boba, and why Gen Z is driving this movement. Emra’s insights into menu trends, functional ingredients, and her favorite new drinks make this one of the most fun and eye-opening convos I’ve had. If you’re in foodservice and not thinking about your drink menu—this episode’s your wake-up call.
Guest: Emra Nation
Company: Oregon Fruit Products
Email: emran@oregonfruit.com
LinkedIn: https://www.linkedin.com/in/emranation/
Chapters
00:00 Introduction and Background
00:56 The Beverage Boom
04:45 Changing Attitudes Towards Alcohol
10:03 The Rise of Mocktails
11:34 Complexity in Beverages
14:20 Hot Beverage Trends
17:28 The Dirty Soda Phenomenon
20:37 Boba and Textured Drinks
27:19 Oregon Fruit's New Launch
31:00 Future Beverage Trends
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