In Chapter 3 of "Time Management," Brian Tracy delves into the critical practice of prioritizing tasks to maximize productivity. This chapter introduces the concept of the Pareto Principle, also known as the 80/20 rule, which states that 80% of results come from 20% of efforts. Tracy teaches readers how to identify and focus on high-value activities that contribute the most to their goals. By learning to prioritize effectively, readers will be able to manage their time better, reduce distractions, and concentrate on what truly matters, ultimately leading to greater efficiency and success.