In this episode of Spikes Excitement Talks, Gordon sits down with Christof Baer, Head of Performance Marketing at Kimberly-Clark, to discuss the evolution of media, the power of marketing effectiveness, and the future of connected brand experiences.
With over two decades at Kimberly-Clark and a career that started at Unilever’s prestigious trainee program, Christof shares his insights on building strong brands, breaking down silos in marketing, and why the fundamentals of consumer behavior remain unchanged despite the digital revolution. From leading media strategies for iconic brands like Kleenex and Andrex to navigating the complexities of modern advertising, Christof reflects on the intersection of creativity, data, and behavioral science.
Tune in for a conversation on the shift from traditional to digital-first marketing, the role of integration in driving brand success, and why the future of marketing lies in better connections—not just better data.
