In this episode of Spikes Excitement Talks, Gordon sits down with Karl Isaac and Valerie Carlson—two creative powerhouses with distinct career paths that have led them to the top of the industry. Karl, a former global brand leader at eBay and Adobe, has shaped the way brands tell their stories, while Valerie has made her mark as a top agency executive, driving creativity at scale.
They discuss the dynamics of working in the same industry but from different angles, the power of nonlinear thinking in brand transformation, and why teaching and mentorship are at the core of their approach. From pushing creative boundaries to navigating the evolving role of AI in marketing, Karl and Valerie share their insights on what it takes to build brands that truly connect with culture.
Tune in for an engaging conversation about leadership, innovation, and the future of brands in a rapidly shifting digital world.
