In this episode of Spikes Excitement Talks, Gordon sits down with the brilliant Lucy Jameson—strategist, agency founder, and one of the most respected voices in the industry. Lucy shares how she stumbled into advertising simply because it started with an “A” in the Oxford career guide, and how that serendipitous choice turned into a lifelong passion and career.
From her early days at the legendary BMP (later DDB), learning under industry greats to becoming Head of Planning at an unusually young age, Lucy reflects on what it means to truly care about the work—and how that mindset led her all the way to Global CSO at DDB.
She opens up about the highs and lows of leadership, the art of winning pitches, and why she believes great strategy is about building brands that deserve to exist.
Lucy also shares how her creative partnership with Nils Leonard sparked a bold leap: founding Uncommon London to do exactly that—create brands people genuinely care about.
From econometrics to emotion, from spray-on safety paint to brand purpose, this is a conversation packed with insight, wit, and rare honesty about what it really takes to shape work that matters.
Tune in for an inspiring journey through creativity, resilience, and the power of building things that matter.
