In this episode of Excitement Talk, Gordon sits down with Terry Seitz, whose career spans two decades across top agencies like IPG, Grey Group, PhD, and a transformative 12-year run at Visa as Vice President of North America Marketing.
Terry shares his journey from aspiring artist to marketing leader, weaving through agency life, multicultural marketing, media strategy, and business school.
They explore how marketing has evolved from pure creativity to a "mad scientist's" search for truth, blending creativity with data and behavioral science.
Terry reflects on key lessons learned from inspiring mentors, the importance of freedom paired with accountability, and how the discipline continues to change in thrilling ways.
Looking ahead, Terry shares what excites him most about the future: embracing the endless curiosity of the "mad scientist" mindset, thoughtfully navigating the promises and pitfalls of AI in marketing, and rebalancing the perceived divide between brand building and performance marketing into a more holistic, integrated approach.
Tune in for a conversation full of energy, wisdom, and inspiration for anyone passionate about the art and science of marketing.
