In this episode, Gordon welcomes Scott Redick, Managing Director of Retail Acquisition Strategy and Integration at Charles Schwab. Scott shares how his career—spanning top creative agencies like Heat (now part of Deloitte), Isobar, DDB, and beyond evolved from journalism and PR into a unique strategy role at one of America’s most trusted financial institutions.
They explore how Scott’s nonlinear path—from early influencer marketing to brand strategy shaped his creative thinking.
What it means to answer the question: "What will we be talking about in six months?" and how that differs inside a brand vs. agency world.
His role in orchestrating Schwab’s cross-channel messaging and his work on internal creativity initiatives and nontraditional activations.
Scott reflects on building a career that blends curiosity, creativity, and strategic foresight and quietly crafting what might just be his dream job.
They also dive into the rise of experience-driven marketing with brands like Alamo Drafthouse, where watching a movie with surprise scuba divers becomes a brand story you never forget.
It also gets personal: Scott shares how a sci-fi comic book project came to life with the help of AI as a “thought partner,” why the future of creativity might be more collaborative than we expect, and what we can learn from drum machines and the drummers who embraced them.
Tune in for an honest and insightful conversation about planning, innovation, and the human side of brand strategy.
