In this energizing episode, Gordon sits down with Shipra Bhatt, whose career has taken her from uncovering deep human truths at Quantum Consumer Solutions to spearheading marketing innovation for KFC (India).
What happens when a passionate consumer researcher crosses over to the brand side? Shipra shares her journey from interpreting trends to actually shaping them—moving from insight to execution, from advising clients to launching iconic products like the Chizza.
They explore how insights evolve into actionable strategy, what it really takes to develop new products in the QSR space, and why brand-building is anything but a linear process.
You'll hear how Shipra stumbled into consumer insights—and fell in love with it, her favorite “a-ha” moments from fieldwork with everyone from CXOs to rural women and truck drivers, the untold story behind the Chizza and what it teaches about innovatio and surprising challenges of executing cultural relevance across global markets
Tune in to hear how Shipra connects data, empathy, and creativity to build bold brand experiences.
